Yearly Archives: 2010

Marketing With Food Dares


Some people consider eating chicken feet and head cheese a dare, but in the US it’s not so much about oddities as it is about going big. With popular shows like Man vs. Food and the recent onslaught of fast food dares, it becomes obvious the recipe for success comes down to extreme comfort food, extreme Americana, and extreme calories…all in the name of entertainment, of course.

Perfect example: The Double Down

KFC Double Down

KFC’s  testoterone alluring monstrosity got the attention they had intended, making headlines all over by taking two pieces of fried chicken and using them to sandwich two slices of Monterey Jack and pepper jack cheese, two slices of bacon and a special sauce. An LA times blog says it has 800 calories 46 grams of fat, while the Washington Post says only 540 calories with 32 grams of fat. -90 calories lighter than McDonald’s Premium Crispy Chicken Club Sandwich. It contains 1,380 milligrams of sodium while 1500 a day or less is recommended.

Carl's Jr Footlong Burger

Most recent to the extreme caloric scene is the Carl’s Jr. hamburger footlong. That’s right. 8 patties of meat and probably 1500 calories. Nutritional information is not yet available.

Friendly's Grilled Cheese Burger Melt

Stephen Colbert recently touted the news of Friendly’s new grilled cheese burger melt. At 1500 calories (seems to be the standard) and 2090mg of sodium, I think no one can express their excitement over this sandwich like Colbert can. I urge you to check out his food thoughts on the grilled cheese burger melt here.

When did this madness begin?

In recent memory, the team making calories work for them in the biggest way was the Gateway Grizzlies, a minor league baseball team in Southern Illinois, just outside of St. Louis, MO.  The Grizzlies, known more for their death-defying ballpark food than their hitting, touched off the craze in 2006 by adding a $4.50 donut burger to the concession lineup. Going the extra mile, the Grizzlies deep-fried their glazed donut before slapping it on the bacon cheeseburger. Attendance soared.

But wait! It’s just keeps getting better! Moving the trend ever forward, the marketing gurus for the Grizzlies now sell a new gutbuster made of 1.6 pounds of meat topped with salsa, sour cream, chili and Fritos. Cost: $20 and 4,889 calories.

I’m gonna stick with chicken feet. A 60 calorie dare that’s still hard to swallow…mainly you just chew.

Meditation. It’s not just for Sissies anymore.

(Watch out phone viewers…quite a few videos below)

Yeah that’s right. Meditation is being claimed by the resistance movement. Quiet strength and mind body centering is attacking the establishment…silently.

As the benefits of meditation become more widely known, its new age stigma is being shed for a reputation of focus, skill and all around quiet bad ass…ness.

Breathe deep, growl low.

Take the Dharma Punx movement.

Noah Levine, a former druggie and multiple-time convict, learned how to meditate in jail and carried it out to the disenchanted masses. Levine’s meditation movement is gaining momentum among the disillusioned seeking something more from life than drugs, sex, MSNBC, and garage bands.

Although the Dharma Punx are bringing Buddhist philosophy to the streets, it must be mentioned here:  The Wu Tang Clan was first.

While Wu Tang’s philosophical references began with martial arts films, their inspiration validly comes from yet another, older, bad ass group – the Shaolin Monks. There is nothing wimpy about this club. Meditation is their way of life, creating focus, discipline and a centeredness from which they move. I can safely say a 60 year old man able to meditate while balancing one finger…is hardcore.

While meditating on your head might not be in the cards, there is still much to learn from their way of life. For example, here in this video are the simplest elements needed to meditate.

Russell Simmons

Of course, meditation has its celebrity fans. Tiger, Russell Simmons, Sting. Hands down, my personal favorite is David Lynch. Here is a guy who goes fishing into the human psyche, catching all the dichotomies (good and evil, black and white, etc) and exploring them in wild nonlinear, multidimensional ways. Doing things like this:

…while meditating twice a day for the past 35 years. Lynch is one of the most prolific artists out there today. Disturbing, beautiful and compelling. Taking concepts and running with them in various directions. Lynch is a badazzzz.

In the end I defer to The Man, Clint Eastwood. Yup, Mr. Eastwood has been practicing meditation everyday since the 1970’s.

So I gotta ask, Do you feel lucky Punk? Well do ya?

If not, perhaps a little mediation would help….

(I know. Oh so cheesy cheese, but hard to resist.)

Here are a few links for more information:

2009 Scienceline Article

June 2010 – Diane Rehms Show on the power of meditation

The NIH overview on Meditation

ACL Pre/Post Surgery Knee Exercises

Torn ACLs and knee injuries are surprisingly common, and a prime example of how muscular imbalances create wear on the joints. Proper awareness, balance, and strength training are key to preventing and rehabbing any and all injuries… knees included.

For a knee injury, it is important to build the entire leg: maintain quad strength, build stronger hamstrings, and focus on balanced strength in the hips. Pay attention to proper traction and alignment of the ankle, knee and hip as you exercise – in other words, make sure everything is lining up. You can easily do a movement, but without proper alignment of the joints, muscular imbalances can be created, resulting in continued strain.   The best way to build overall strength and better alignment is to incorporate some form of balance into your exercises. Balancing coerces lesser developed muscles to engage, as well as to kick in a little core support.

Your doctor or PT will probably gave you some similar movements, like squats, leg presses, and lunges, but my recommendation would be to try to incorporate an element of balance with each:

Wall Squats with a balance ball behind the back – Angle out the legs and work your way to bringing them under your hips. Pay attention that the knee lines up with the center of your foot. Don’t let the knees extend into flexion past the toes, or a 90 degree angle. Hold the squat for 30 seconds.

Single leg wall squats – This is a challenge. Be careful with these.


Standing on one foot Hip hikes
– Using a yoga block, encourage balance work on the standing leg. allow the opposing leg to tap the floor and lift up. Works the hips and standing leg stability.


Balance on one foot
– Balance on an upside down bosu ball, foam roller, or a wobble board at the gym
Practice balance on this for 30 seconds to 2 minutes at a time.


Lunges with bosu ball – You can flip the bosu either way.  Arm movements are optional.  Here’s an alternative with the Bosu Ball flipped.

Swimming over balance ball – Lying over the ball. Core is centered. Opposing hand and leg lift, other two remain in contact with the floor. Hold for 5-10 seconds each. Keep both arm and leg completely straight, hold and balance. Switch.

Hamstring curl, pelvic lift series on balance ball or bosu ball – Lying on the floor. Soles of the feet flat on the ball (don’t hang in just heels), curl hips up towards the ceiling and roll back down through the spine. Keep ball stable. Can do with legs together (harder) or shoulder width apart. Curl up and down 10 – 20 times.
1. Next progression: you can keep hips elevated and carefully push the ball out and in. Don’t move hips as you move legs. Be careful with this one.
2. Next progression: you can do single leg pelvis lifts, with opposing leg stretched upward towards the ceiling – again, be careful with this one.

Leg presses on the gym equip. Don’t just power through. Keep body aligned and lengthen spine and low back away from the leg movement.


Foam Roller IT band massage If you have a foam roller at the gym, you might want to roll out the outside of the leg. Actually, investing in a roller for home is a wise purchase. There are a multitude of uses and benefits. Rolling out the IT band can be painful, depending on how tense is. The roller helps release hip and leg tension, while reducing strain on the knee.

Psst! Sneak in Some Fitness Today

Just like with saving money, or cutting calories, the little things count. I believe people receive more benefits doing small things for themselves throughout the day than dedicating an hour to the treadmill. Little breaks and movements create appreciation and respect for our bodies, helping both the body and the mind. I encourage you to find your own creative ways to keep things moving. Here are a few simple starters.

Idea  #1.

Walk when you can. Park far away from the entrance and enjoy a mini-leisurely walk to the store.  As a gift, give yourself an extra 5 minutes of walking time to get where you are going. Just a few extra steps and deep breaths calm the mind in a surprising way.

Idea #2.

Stairs. It’s the big “no-duh”. Take the stairs instead of the elevator. Draw your body weight up through the middle of the body, lifting weight away from your knees as you go up and down. Be aware of taking even breaths.

Ideas #3.

Jump or bounce around. Like Muhammad-Ali getting pumped up for the fight. Get up from your desk and just jump up and down a bit. Shake out your hands and stretch your neck. Get the blood flowing and move the computer and work stress out of you body. 30 seconds to a minute is all it takes.

Pilates of the Caribbean

Thanks to Michael Capozzola for creating and Ben Maher for passing it on. Bay Area keeping it real…funny.

Working Overtime May Be Killing You

Nobody enjoys working overtime, and here is the new best excuse not to: Working overtime linked to higher risk of heart disease.

The European Heart Journal studied 6000 British civil servants and followed them for 11 years.  They found that working an extra 3-4 hours a day is associated with increased coronary heart disease.  The researchers controlled and adjusted for lifestyle, cardiac risk factors and other factors that would skew the results and still found that people who worked 3-4 extra hours a day had a 60% increase in risk for heart disease.

These results were for both women and men (ages 39-61). Other risk factors like smoking, elevated lipids, diabetes made no difference in the results.

(Found at http://everythinghealth.net/, posted by Dr. Toni Brayer)

Most Workout in the Least Amount of Time? – Jump Around

This is Buddy Lee, Crazy pants owner and founder of the Jump Rope institute

Guess House of Pain had it right. (That’s right. I went there.)

Jump up and down for 20 minutes in the morning and you are set for the day. It can: up your metabolism, get your heart pumping, your lungs in shape, your brain working better, and it doesn’t take hours.

According to research The Jump Rope Institute a minimum of five minutes a day can improve physical fitness and when you build to ten minutes of nonstop jumping at 120 RPMs it can provide the same benefits as the following:

  • 30 minutes of jogging
  • 2 sets of tennis singles
  • 30 minutes of racquet and handball playing
  • 720 yards of swimming
  • 18 holes of golf

Pretty impressive huh?

According to various sources, jumping rope is pretty darn safe, if not extremely challenging. (After trying to jump for 2 minutes straight I began to wonder how kids can do this for hours) It’s less impact on the knees than running…since both knees can land at the same time. You can also control the amount of impact by jumping low, lifting with the core, and staying forward on the balls of the feet.

But what if jumping rope is simply not an option for you? No way. No how.

It’s true. There is no perfect exercise for everyone. Jump rope prep exercises can get your body moving and accustomed to the bouncing movement. Put on your favorite music and try bouncing on a mini trampoline (a rebounder) or even bouncing around and playing with your balance on a large stability ball.

Maybe not like this...

And definitely not like this...

While these options are not nearly as intense they are still great cardio options that can be fun, and really that is what is most important.

This is more like it. He's "king of the world"...

Putting the moves on while at the airport lounge


This is what I’m talking about.

We sit all day. In the car, at work and home, and for hours at the airport and then onto the plane. We take the brunt of demands, sitting down.  We get agitated, crabby and stressed, but do we really do anything about it? Take some action? No.

I, for one, am not going to take this siting down anymore, and I ‘m starting at the airport.

And why not? More and more people exercise at the airport. While you might be the lone spectacle at first, others will soon get brave and follow suit. A call to action takes time.  It’s kind of amazing long we ignore the instinct to move around and stretch.

Here is a New York Times article from this week about exercise at the airport and suggestions for seated stretches.

Below are my recommendations when you are hanging around the airport lounge:

1. Modified Arching

Extension with arm push

don't do this

This is the antithesis of sitting all day and is very important for spine flexibility.

Lying on your belly. YES. In the airport. Arms are out to the sides and bend your elbows. Palms are flat and all 5 fingers are touch floor. Press Up. Sense the force of the push traveling up your arms, into your back and down your spine. Continue to push your arms down and out into the floor and raise your head and chest off the floor. Keep the back of your neck long. Let your chest feel broad, your neck free, and your spine feel long. The shoulder blades should be drawn together behind you. The arms stay straight. Hold and take deep breaths. If you feel pain in your back, walk your hands out in front of you further, or prop your belly with your jacket. If you feel pain in gluts or legs. Stop.

2. Cat and Cow

On all fours (hands and knees), draw your nose towards the knees, round the spine and drawing the belly in. Next, extend your neck and tailbone up towards the sky, allowing the spine to sink towards the ground. Take deep breaths and move back and forth through these two positions, rounding and arching the back.

3. Roll Downs against the Wall

These feel great and provide a much needed spine stretch. Keep your tailbone fixed to the wall and follow the pictures and images below:

drape and reax the neck. Tailbone stays fixed!

drape and reax the neck. Tailbone stays fixed!

Roll up by lifting each bone away from the next as it presses into the wall. Create space between vertebre.

Roll up by lifting each bone away from the next as it presses into  the wall. Create space between vertebre.

Arms can remain by your sides as well. Let the spine slide upwards against the wall, stretcing towards the ceiling. Enjoy taller posture!

Arms can remain by your sides as well. Let the spine slide upwards  against the wall, stretcing towards the ceiling. Enjoy taller posture!

Don’t be shy. It’s for your own mind and body. Join in the movement revolution and I’ll see you at the airport. We can exchange knowing glances as we lay on the airport floor…


Lindsey Lohan’s Health Is More Important Than Yours

Google you own name and chances are the paparrazi are not following your every misstep out of a nightclub.

Half of you stumble upon this blog by way of seeking out celeb gossip. One Pilates Studio I worked at in West Hollywood always had the latest spread of gossip mags, and most everyone, whether they themselves were celebrities or not, would sit down and read them. It’s fascinating and confounding.

Celebrity – love it or hate it – is inherently part of our human make-up. To aspire to, associate with, and to condemn. Stars summon our most human yearnings: to love, admire, copy and, of course, to gossip and to jeer.

Like Greek gods and goddesses with their individual powers and faults (Joseph Campbell would agree) celebrities are larger than life versions of us…reflections of ourselves in mythic proportions.

Leo Braudy, author of The Frenzy of Renown: Fame and its History, suggests that celebrities are more like Christian calendar saints “Celebrities have their aura—a debased version of charisma” that stems from their all-powerful captivating presence, Braudy says.

Lately the gossip spotlight falls often upon Lindsay Lohan – Patron saint of the rising star, burning out. A beautiful young starlet with the world at her feet only to be brought down by lack of boundaries, dysfunctional family, alcoholism, drugs, relationship problems, financial ups and downs…any of it sound familiar? Sure. It’s a little bit of all of us, just magnified.

Lindsay’s drama is a cautionary tale of the times, one parents can tell to their children, kind of like something from Heinrich Hoffmann’s Struwwelpeter of what happens when there are no limits and one slowly spirals out of control…a good girl gone bad.

I would never suggest to stop reading gossip mags. How could we? Celebrity fascination is part of what makes us human. It’s a mirror into our own humanity.

However, if you find that you’ve been searching the internet for well over an hour to find the latest news on Lindsay Lohan and you ended up here…Take this as your cue from the universe to get up, walk away from your computer, and do something for yourself.

Your health is more important.

The Science of Living a Healthy Life

In case you missed it, The Wellness issue of NY Times Magazine came out last week.

There is, of course, loads of fodder for healthy living; relationships, mental health, exercise, the food critics diet, and even a little interview on the many joint replacements of Jane Fonda.

The article Weighing the Evidence on Exercise promotes the long term metabolic and health affects of exercise, and shuns the assumption exercise will immediately aid weight loss.  Out of this entire wellness magazine, the last sentence in the above article proved most striking.  It is a quote from Associate Professor of Kinesiology at U Mass, Amherst, Barry Braun, and his words speak volumes:

One thing is going to become clear in the coming years, Braun says: if you want to lose weight, you don’t necessarily have to go for a long run. “Just get rid of your chair”.

What does that mean?

Let’s be clear. It doesn’t mean a treadmill desk is going to be the answer to life’s problems.

What it does means is all the little things we do throughout the day add up to make a big difference. It means, keep moving!

“Getting rid of the chair” means balancing our relatively recent technological advances with what the human body is built to do: move.   We have not yet evolved to large brain blobs being fed by tubes and hovering in glass jars, so might as well keep those limbs working.  If we open up to new concepts and ideas regarding balancing our lifestyle choices (changing dated habits in our work, family, home and school schedules) the world will follow suit. Afterall, the world is our playground, not our work station.

Perhaps the new motto for the next decade should be: “Sit Less. Live Longer.”

…Or for those with a darker sensibility in the aging spirit of post punk I like “Sit still and die.”

Your own genius suggestions are highly encouraged.