It’s in the expressions worn by the people in Zander’s advertisements that the real distinction between workouts of 1908 and workouts of 2008 can be found. Take the horse rider. She sits casually astride the machine, one arm out holding the “reins” on her anthropomorphized device. Her body leans slightly back. Her eyes gaze up at the camera, almost ecstatic, head thrown to the right a bit, a slight smirk on her face. She wears hose and heels, and the strap of her dress has fallen off the shoulder.
– “The Origins of Cybex Space” by Carolyn de la Pena for Cabinet Magazine
Wait. Has it really changed that much? At least our advertising has not.
One hundred years later we have similar smiling and provocative ads for the igallop and we wonder, does history not repeat itself? Or do we not at least learn from our mistakes?
Personally, I find the local Singapore ad below to be much catchier. Sticks in your head much more effectively, annoyingly so.
Now whoa there fella. Before wrangling yourself some sort of mechanical riding apparati, I offer you this observation from my pilates years; The two bodies I’ve come across with the most injuries, tension and pain are:
1. Dental Hygenists
2. Horseback Riders
The igallop isn’t exactly like a horse, of course. Just thought you might want to know before jumping on the bandwagon… or any other type of mechanical mountable fun.