Tag Archives: fitness fashion

Fitness apparel and the greatest fashion invention of all time

Lycra…or the less appreciated term…spandex.

It’s arguably the greatest fashion invention of the 20th century and completely revolutionized how we dress, move, and grow our girth, in clothing. It’s a safe bet that synthetic fabrics, such as nylon and spandex, are on your body somewhere right now.

Nylon, developed by Du Pont chemicals in 1935,  revolutionized women’s hosiery in the 1940′s and eventually led to the development of…Lycra, generally known as spandex. While celebrated in the eighties, most of us cringe at the mention of donning spandex today, unless that is, you shop at American Apparel. Synonymous with the flashy neon sheen of aerobic wear of the 1980s, the name “spandex” is actually an anagram for the word “expands”.  Apart from fitness apparel, spandex is in almost everything we wear – bras, underwear, belts, socks, jeans, pants, dresses – you name it.
Despite comfort and expandability, fitness fashion is often lacking in the “fashion” part of design. Thankfully,  there are a few designers tackling well-tailored sportswear which is not an easy task. Stella McCartney creates gorgeous and functional athletic wear for Adidas,  while Jeremy Scott, Yohji Yamamoto, Alexander McQueen, and the Japanese design house, Undercover have all attempted to elevate the look and feel of classic sportswear apparel, and the under appreciated reputation of spandex.


Fitness and Fashion: Why we wear sneakers and shorts

Funny how fitness fashion often leaves little to be desired…I mean, athletic wear might be a trend for Spring 2012,  but I’ve yet to see Anna Della Russo sporting workout wear on the streets of Milan.  And yet, despite its lack of fashion sense, women’s sporting wear has made major impacts on how we dress today, from  work attire, to the perfect cocktail dress. Over the next few posts we’ll explore the impact of fitness on the fashion world.  To get started, here are a few fun historical sportswear nuggets that make for interesting dinner conversation:

Leotard

The first skin tight bodices were crafted by Jules Leotard during the Victorian era of the late 1800s. The leotard was made solely for men, namely circus performers, while women performers kept to inflexible and rather dangerous corsets. While men still wear leotards, or “biketards”, for cycling, swimming, rowing, etc, the name will forever be synonomous with women and dance fashion.

Shoes

One of the first pair of rubber soled, canvas shoes was created by Charles Goodyear – yup, the same name associated with tires. In 1916 the shoes, called Keds, were mass-marketed as the first sneaker. The name “sneaker” was bequeathed by advertising man Henry Nelson McKinney, because the rubber sole made the shoe so quiet.

Golf


The fabric of choice for women who golfed in the early part of the 20th century was tweed. Hmmm…sounds heavy.


Tennis

While long layered skirts slowly became long wide-leg plants, it was until 1932 that Alice Marble made waves walking out onto the tennis court in shorts at Wimbleton. The world was aghast, but thankfully, we never looked back.


Chinese Brands Have Arrived

It came much sooner than I thought.

Little did I know as I posted about the growth of Chinese Brands (you can read about it here) Li-Ning was opening its first store in the US. Listen to the story on NPR here.

Li Ning chose to open in Oregon. Take that Nike.

How weird.